Who is buying art and where do they come from? In my area of Florida they
come from the Mid West, (Ohio, Illinois, Indiana, Tennessee) – a very
conservative region. There is a new trend of people coming from the
Northeast, (Boston and New York) that adds a more sophisticated market,
accustomed to higher pricing. Their income level is retired wealthy or
executive vacation-home rich. Their age group is between 50 and 75 years
old. The design taste in my area is Mediterranean.
What relates to colour, style and design. They are buying for décor as well
as the 'art' of the image. The images need to coordinate with the rest of
the interior. The style and design should reflect their lifestyle. They are
also buying memories of past experiences.
Why is for a new home, a second home, a new household (just married, again)
change of lifestyle, or because an interior designer told them to. Where determines what room it is going into, subject, size. If it’s for an
office or residential space will determine colour appropriateness,
conservative colours or spicy bright colours. Size appropriateness means is
the finished, framed image right for the space? If it’s going over a couch
it needs to be at least 5 to 6 feet long. If it’s going above a kingsize
bed, I can fit two 40"x 30" verticals. The subject should also be 'room
appropriate'. I sell small, detailed images: lavender carts, spice bins and
other 'market day' details for the kitchen, whereas more intimate images
work in the bedroom.
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