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Fujifilm streamlines film range
Fujifilm Professional is to stop production of two of its slower moving
lines of film. The specialist duplicating film, Fujichrome CDU II, will be
discontinued from April, followed by Fujichrome T64 Professional in July.
Fujifilm's Product Manager for Professional Film, Russ Gunn, explained the
decision: "The market for duplicating film has been declining over recent
years and sales of our tungsten film, T64 have also dropped-off. We must be
realistic about the number of different films we carry to ensure our strong
selling lines are protected. We have decided to discontinue these two lines
and concentrate our marketing efforts on the more popular lines in our pro
film range."
Gunn continued: "Sales of our colour negative and transparency films are
doing very well and there has also been a recent upturn in sales of our
instant films. We will continue to support photographers who appreciate the
quality and flexibility of real film with a range of marketing activities
including the Fujifilm Distinctions Awards, the Fujifilm Student Awards and
our online resource for film users, Choose-film.com."
The only other change to Fujifilm's range of professional films is the end
of 24 exposure rolls of Neopan 400 135. This high-speed black and white film
will continue to be available in 36 exposures and 120.
For further details on the Fujifilm range of Professional film
contact details
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